Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement

Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement

Rohit Bansal, Abdul Hafaz Ngah, Aziza Chakir, Nishita Pruthi
Pages: 300
DOI: 10.4018/979-8-3693-0815-8
ISBN13: 9798369308158|EISBN13: 9798369308165
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Description & Coverage
Description:

ChatGPT is a powerful AI-powered text-based artificial intelligence tool that can revolutionize customer engagement and content creation for businesses. With ChatGPT, businesses can automate repetitive tasks, improve customer engagement, and respond to complex search queries with accuracy and efficiency. ChatGPT utilizes data science to enhance chatbot conversations, making them more natural and engaging for customers. By leveraging machine learning techniques such as natural language processing and sentiment analysis, ChatGPT's chatbots can understand customer intent, personalize responses, and anticipate their need.Artificial intelligence (AI) is already transforming the way businesses operate and interact with their customers. One particularly impactful application is generative AI, which can generate content such as blog posts, social media posts, product descriptions, and imagery. ChatGPT is one such generative AI tool. It leverages a combination of deep neural networks and natural language processing algorithms to create engaging content quickly and efficiently. AI tools also enable greater collaboration by providing shared platforms for teams to work together more effectively. Through natural language processing (NLP) applications such as virtual assistants and chatbots, teams can communicate with customers more efficiently while improving overall productivity levels across the organization.

Chatgpt can also help businesses provide faster and more accurate customer service by automating certain activities, such as responding to emails. This reduces the time it takes for customers to get the information they need while also improving overall customer satisfaction. AI’s ability to identify customer trends and patterns faster than ever can inform decision-making regarding marketing initiatives and product development efforts. Leveraging this data helps businesses better understand their customers’ needs and create targeted campaigns that boost engagement and customer retention rates The proposed book is aimed at providing deeper understanding on the role of AI powered Chatgpt in enhancing better customer engagement and gain competitive edge. The book is aimed at providing up-to-date research on the emergence of AI powered ChatGPT and its role and implications on customer engagement. There is a need to disseminate about various aspects and emerging trends involved in ChatGPT, artificial intelligence and customer engagment. The aim is to bring together readers such as researchers, developers, practitioners and educators interested in advancement of the state of the AI enabled ChatGPT and its role in customer engagement.

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Editor/Author Biographies
|Rohit Bansal - Contributing Author| is working as Associate Professor in Department of Management Studies in Vaish College of Engineering, Rohtak. He is a perseverant, passionate academician cum seasoned professional. He obtained Ph.D. in Management from Maharshi Dayanand University, Rohtak. With a rich experience of 15 years, he has achieved growth through robust and proactive academic initiatives. He has authored & edited 24 books with renowned national & international publishers including IGI Global USA, Scrivener-Wiley Publishing, De Gruyter, Weser Books, Scholar’s Press, Germany etc. In addition to, Dr. Rohit has published 140 research papers and chapters in journals of repute including Scopus indexed as well as edited books. He has also presented papers in 50 conferences and seminars. His area of interest includes marketing management, organizational behaviour, services marketing, customer engagement, digital marketing, human resource management and organizational development. He is on Editorial Advisory Board as a member in 125 national and international peer reviewed journals. He has acted as session chair in many international conferences.
|Nishita Pruthi - Contributing Author| is a research scholar at Institute of Management Studies and Research Maharshi Dayanand University, Rohtak, India. She has been awarded with junior research fellowship by university grants commission. She has published papers in reputed journals like Sustainability etc. She also published numerous chapters with publishers like IGI Global, Emerald, Bentham Science, Weser Books etc. She presented research papers in international conferences organized by esteemed organizations like Deakin University, IIM Jammu, IIM Kozhikode, AIMS International. etc.
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